SPY KIDS: ALL THE TIME IN THE WORLD
This is offical now . Well, just over a year after Avatar encouraged the Hollywood machine to overhype 3-D movies to the point where the fad is already fading fast, the hunt is on for the next great thing. Dimension Films thinks they have the solution, announcing that this summers fourth installment of the Spy Kids franchise will introduce the fourth dimension with Aromascope.
Of course, adding smells to movie (as opposed to movies that just smell) is nothing new, dating back to 1906 when canny filmmakers scented cotton wool and placed them in front of ventilators. Much as is happening now, after 3-D faded in the 1950s, people sought new gimmicks ot keep people away from the television and flocking to the theater. Italian director Carlo Lizzani called his process AromaRama and used it to screen Behind the Great Wall, a travelogue through China.
Hans Laube created Smell-O-Vision used in 1960s Scent of Mystery. Thirty different odors were released at key points during this thriller.
Watch Spy Kids 4 Online.
And there was John Waters weho had people scratch and sniff in the 1980s.
So really, everything thats old is new again.
Watch Spy Kids 4 in a new dimmension : 4D
For the curious, heres the Dimension release:
New York, NY, June 24, 2011 Dimension Films announced today thatSPY KIDS: ALL THE TIME IN THE WORLDis taking moviegoers to a whole new dimension in 4D with Aromascope.
Cutting edge filmmaker and director of the highly popular SPY KIDS franchise, Robert Rodriguez, was one of the first to re-introduce audiences to 3D since its inception in the 1950s. After many years away from the cultural mindset Rodriguez brought back a whole new wave and rebirth of 3D into mainstream cinema in 2003 with SPY KIDS 3-D: GAME OVER. The film impressed and entertained audiences and went on to gross close to $200 million.
This innovative and celebrated franchise will now be the first to introduce audiences to the new adventure of 4D where they will have 8 special opportunities throughout the movie to access the action interactively through smell. The introduction of scent in the movie going experience adds to the outrageous fun by enhancing the action, adventure and comedy to take you where no film has gone before.
