In case you’ve wondered why we’ve been so quiet. . .we’re in the process of moving this blog. We’ll direct you to its new location soon. In the meantime, check out some stats in the infographic below on the growth of business blogging.

Infographic courtesy of odmGroup.

Image : Amazon Web Services Blog

A few weeks ago, three of our developers made the short trek down to the Jacob Javits Center in New York to attend the Amazon Web Services Cloud for Start-ups & Developers Event. The event was held the night before AWSs 2012 Summit kickoff.

Overall, the presentations were a little light on details and our team wished for a more in-depth look at the specific technical aspects of AWS Cloud. They wanted to see coding examples and gain a thorough explanation of how all the services work together. Our team did appreciate the candid presentations from AWS Customers: Adam Nelson from Yipit and Michael Young from News.me. They felt that the presentations revealed honestly how start-ups use AWS Cloud indicating both the benefits as well as some of the drawbacks and caveats.

AWS Cloud works to meet scaling, storage, and traffic needs of many startups. This dramatically reduces the costs and risks of investing in elaborate information architecture for prototyping and production which is ideal for companies who are just starting out. This information, one of our developers said, is something most developers are aware of. We would have liked to see more concrete examples. But, hey, its good to get out of the office sometimes!

Our sister company, Reality Pictures, dropped in at the 2012 NY Auto Show earlier this month. They got a chance to interact with the Toyota Vision Wall. It invites attendees to “explore and discover” the Toyota brand with three huge touch screens.

The display shows up to 60 square feet of content (pictures, videos, animations). See it in action below!

Video courtesy Kim Takal of Reality Pictures. The NY Auto Show has over 37 automotive brands exhibiting each year at the Jacob Javits Center during the month of April. For more information on how automotive brands are using interactive displays, download our white paper on the 2011 NY Auto Show.

See also:

NYC Auto Show: Interactive Technology at Play and on Display

One of the hottest topics in digital merchandising right now is how to best leverage mobile technologies for retail. Some industry leaders are predicting that mobile will dethrone the mighty kiosk unit.¹ While others see mobile as an opportunity to integrate and enhance digital merchandising deployments across platforms.² In fact, mobiThinking reports, mobile campaigns see the most success when they are coupled with other media initiatives.³

ICT Data and Statistics Division estimates there are 5.9 billion mobile-cellular subscribers worldwide.⁴ Total US mobile subscribers number 234 million, in a survey conducted by comScore during the months of December 2011 – February 2012.⁵

Whether its through QR codes, SMS messages, mobile apps, or email, consumers are leveraging mobile technologies to connect with retailers and brands.⁶ Mobile couponing is one way consumers reach the brands they love. See more stats in the infographic below.

Infographic courtesy of Microsoft.

¹ Are kiosks still relevant in a mobile world? from kioskmarketplace.com.

² CETW and rebuttal of sorts: Are kiosks relevant in mobile world? from kioskmarketplace.com.

³ The insiders guide to mobile Web marketing in the US, from mobiThiking.com.

⁴The World in 2011, ICT Fact and Figures, from itu.int.

⁵ comScore Reports February 2012 U.S. Mobile Subscriber Market Share, from comScore.com.

⁶ Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year, from comScore.com.

See also:

SoMoLo: Consumers Shopping Lifestyles Shift

Mobile Technology: Equipping Your Sales Teams

We were at Customer Engagement Technology World on March 28 & 29 at the Moscone Center in San Francisco! We heard from two insightful keynote speakers:

• Brian Solis, Principal of the Altimeter Group, author of “The End of Business as Usual”
• Brandon Berger, Worldwide Chief Digital Officer of Ogilvy & Mather

Thanks for visiting us!We made a lot of great connections. We’re looking forward to seeing you at CETW in New York.

If we didn’t meet you at the show, wed still love to learn more about your unique story and how we can create value for you, your brand, and your customers. Reach out to us today.

This week, were out in San Francisco at Customer Engagement Technology World at Moscone Center West.

Come visit us at booth #707 where well be showcasing our unique solutions. Wed love to chat with you and create synergy between our offerings and your specific needs.

Were looking forward to attending a few sessions from our peers like How to Navigate the Complex Mobile Ecosystem presented by the Digital Screenmedia Association Mobile Council.

See you at the show!