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India's finest Digital Agency
Contents:
Of weddings and Facebook
We all receive wedding invites, by post, by courier, in person and even by email. A friend of mine recently invited me for his wedding. Whats new, you might ask. Well, somebody inviting me for a wedding is not new, but the wedding invite was an out-of-the-world card, from the e-world literally! The invitation was [...]
Go, KISS Your Blog
Recently, during a blog workshop, a PPT slide caught the attention of the audience. It was called, Go, KISS your Blog. Of Course, the title was inspired by the book, Go, Kiss the World by Subroto of MindTree, for whom, I have great respect and admiration. In the slide title, the anagram KISS stood out, [...]
Are the CEO & the Poet Alike?
I will give you 3 reasons to believe that the poet and the CEO are very similar except they differ in the things they are looking at. Both use tools of imagination and intuition to look at things in a whole new perspective. Think Tagore, think Tata. Both were fearless visionaries. One inspired generations to [...]
What does the Social Media Bible say?
Forgive me if I sound a little carried away by the season sentiments, but I do believe that Social Media is the new Bible of the masses where Content creation, Connectivity and Conversion form the new media trinity. Most of the bustle, the hype and the confusion revolve around these three entities. As long as [...]
The Switch
Glamor and the Grim When I tell people that I toured with the Indian cricket team to cover the world cup, a lot of them tell me that I am lucky to have got such an assignment. Agreed, I was lucky enough to shake hands with the likes of Sachin Tendulkar and Chris Gayle. I [...]
Indian Govt Plans Social Media Engagement
With India all set to hit a networking boom and the future being predominantly mobile, the Government of India has finally come out with a draft Social Media Framework and Guidelines. The draft is aimed and designedto engage with all its stakeholders (especially citizens) in real time to make policy making citizen centric. The guidelines [...]
Freedom, Open Roads, Mind Over Matter
Only a biker knows why a dog sticks his head out of the car window - author unknown. The highway can teach you many a lesson, some good, some bad. But, it's worthwhile to head out of your cubicle and embrace the world around you.
To rank or not to rank, that is the question
Most companies, whether big or small, face one common but widespread problem that of their keywords not ranking high in Google. Ranking on page 2 or subsequent pages sharply reduces the chances of being seen by potential visitors, so the question is not really to rank or not to rank but how to rank [...]
Body, Mind & Soul of Creative Leaders
what else can it be but the soul that gives direction, mind that applies intelligence to seize opportunities and bodily instinct the survivors only tool to rely upon when everything else fails?
Creativity as the most important leadership Quality
Yeah, consumer taste buds have changed; we cant feed them the same old recipes.
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