This position involves writing news shorts that are crisp, focused features that requires researching the Web and other sources for newsy topics that can be crafted into relevant, reader-focused articles primarily in the business technology arena.

Other types of writing and content include: takeouts on industry trends, interviewing industry experts for stories, creating whitepapers and short guides, crafting in-depth cornerstone content and link bait articles on a particular topic. Content will be published on PBP Media websites.

Goals for this position

Develop web content that will help generate search engine traffic and attract and retain a targeted audience of subscribers.

Key skills/requirements

• Interested in IT/Tech related topics
• A solid command of the English language and ability to write clear, concise content
• Ability to write 500+ word articles rapidly
• Ability to write on hard deadlines
• Understanding of writing for the web
• Recognize industry trends and new developments and translate it into what it means for the reader
• Ability to consider topics from a variety of angles and viewpoints and create new, related topics of interest
• Ability to explain complex topics clearly
• Strong work ethic and energetic

Background desired

• English, Journalism, or related degree and significant writing experience
• Entry Level Role: 1-2 years experience
• Wordpress experience (helpful, but not mandatory)
• SEO experience (helpful, but not mandatory)
• Social media experience (helpful, but not mandatory)

Applicants should be prepared to submit 3 samples of articles published on the web when contacted for in- person interview.

Role, Responsibility and Scorecard

Growth opportunity for bright, energetic individuals with B2B sales and customer service experience to serve as an in-house Enrollment Advisor in our growing Executive Education division. Must have an entrepreneurial spirit and work well in a team environment.

Key Responsibilities:

• Learn Executive Education program content, structure, and sales scripts for all certificate programs including but not limited to:
• American Center for Educators Teacher and Administrator Professional Development
• Progressive Business Institute Accounts Payable Expert Certification and Administrator Professionals Expert Certification programs
• Satell Center for Executive Education Executive Online Mini-MBA
• Create new business opportunities by making/sending outbound calls/emails to prospects.
• Provide the highest level of customer service to existing students.
• Demonstrate ability to cross-sell existing students into additional courses.
• Create marketing and sales campaigns to use as selling tools for lead base.
• Generate leads through networking and referrals.
• Multi-task and build internal and external relationships.

Qualifications:

• 1-3+ years experience with inside sales
• Strong sales techniques and interpersonal skills
• Strong internal motivation and drive to succeed and be top of your class
• Good marketing abilities
• Proficiency in Microsoft Word, Outlook and Excel
• Strong multi-tasker
• Industry experience preferred; education sales experience desired

To apply please email your resume to: lwebb@pbp.com

We did it! The PBP Racketeers Tuesday evening capped their outstanding 2010 Great Valley Corporate Center summer tennis league season with a hard-fought, blood-stained and sweat-soaked, but straight-set 3-0 victory over an old rival, the Vanguard Line Managers, to earn the right to move up to the A Division next year.

The Racketeers took the womens doubles rather easily, 6-3, 6-0, but had a tougher time in the mens doubles, 6-3, 7-6 (7-5 in the tiebreaker), and scored a similarly close 6-4, 7-5 win in the mixed doubles.

The Line Managers had finished next-to-last in the A Division during the regular season, while the Racketeers placed second in the B, setting up Tuesdays face-off at the Great Valley High School courts for a spot in the A Division next year.

We achieved our goal of earning the promotion in our third year in the league. In our first year, we had finished near the bottom of the standings of the B Division. Our second year saw us place fourth, although we then proceeded to lose both playoff games when our star player was ruled ineligible for the playoffs because he had joined the company midway through the season and had not been on the starting roster.

For PBPs tennis enthusiasts, the fun never stops. Cephalon has invited us to play inits own open tournament starting Monday, Aug. 16. In September our winter indoor season starts up at the Great Valley Racquet Club and next year, depending on availability of players, we will explore the possibility of fielding two teams in the summer league, the newly promoted A team and a B team to give more PBPers a chance to experience this fun inter-company competition.

I wanted to send this quick note to recognize and congratulate the team of PBPers who participated in last Friday’s 2010 Battle on Broad Street. This is a 4-person basketball event that Junior Achievement puts on at the Wachovia Center. It’s a double elimination tournament where the winners had to play a grueling and suspense filled 8 rounds of basketball.

There were 24 teams entered from huge firms like Accenture, Lockeheed Martin, US Air and Merck, and our team prevailed against the odds.

The trophy is in the process of being engraved and should be on display at PBP soon.

Way to go guys!

Thanks to all who donated to help the victims of the Haitian earthquake. Between employee donations and company match, we’ve raised $2,360 so far to support the emergency relief and recovery efforts of the American Red Cross. PBP will continue to match your donations and send a second contribution next Friday, January 29th. Thank you to all who donated!

Web Marketer and Analytical Marketer
WEB DESIGNER
MARKETING ANALYST

Product Marketers: (2) Web Marketer and Analytical Marketer

We are looking for driven, creative, analytical marketers to help grow our business through online and email marketing.

Our Marketing professionals are involved in all aspects of our sixteen (16) divisions including: E-mail Marketing, Website planning and marketing, product launches, marketing strategy development, and campaign deployment, testing and analysis.

Position Responsibilities include:

• Launch and manage multiple campaigns to drive revenue across our many divisions
• Measure and analyze campaign and product performance and use to data to make recommendations and drive revenue
• Write direct response copy for emails and websites
• Conduct market research to uncover actionable intelligence
• Partner with a team of world-class Marketing, Sales and Editorial professionals

Product Marketer Web Marketing Focus

Skills and Expertise:

• Copywriting
• Email Marketing
• Website and Conversion Rate Optimization
  • A/B Testing
  • Google Website Optimizer
• Email and Web Analytics
  • Google Analytics
• Market and Competitive Research
• Lead Generation
• Content Marketing
• Search Engine Optimization
  • Keyword Research
  • Link Building
  • On-page Optimization
• Pay-Per-Click

Product Marketer Analytics Focus

Skills and Expertise:

• Email and Web Analytics
• Google Analytics
• Analyze Results and Pull Real Meaning From Them
• Advanced in Excel
• SQL experience
• Creative thinking

The Ideal Candidate:

• Bachelors degree
• At least 1 year web and direct marketing experience
• Strong analytical, creative and critical thinking skills
• High-capacity, self-starter who thrives in a meritocracy
• Has a competitive drive to get things done
• Desires to work on a variety of projects
• Ability to rapidly develop competent knowledge on diverse topics
• Experience in Word, Excel, email and the internet to perform daily job
• Ability to manage your time and prioritize your workload
• Excellent work ethic and desire to achieve
• Excellent written and verbal communication skills
• Polished interpersonal skills: willing and able to communicate with all levels within the company (CFO,
• IT Director, Division Leader, Editor, etc.) and with customers

Skills and Expertise:

• Creative Thinking
• Email Marketing
• Advanced in Excel
• Website and Conversion Rate Optimization
• Email and Web Analytics
• Analyze Results and Pull Real Meaning From Them
• SQL experience
• Copywriting
• Market and Competitive Research
• Content Marketing
• Lead Generation
• Search Engine Optimization
• Pay-Per-Click

Note: These are not required qualifications to be considered for the position. Rather, desired skills we are looking for via existing capability and/or a strong desire develop expertise in these areas through on-and-off-the-job training.

PBP is a high-performance, non-political, non-bureaucratic company with an emphasis on continuous learning and long-term thinking. PBP is a recognized industry leader in transforming its business from traditional print to internet / web-based revenue streams.

We love to empower our people to achieve excellence and provide excellent employee benefits, including a generous 401(k) match and annual profit sharing. PBP is located in Malvern, a suburb of Philadelphia.

Starting salary: base salary, depending on experience PLUS Bonus, Plus Full BENIFITS including a 401-k with a generous employer match and Profit Sharing.

To apply please email your resume to PM410@PBP.com

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MARKETING ANALYST

We are looking for bright, creative, analytical achievers to help drive our business. Our Marketing Professionals are involved in all aspects of our many businesses including: e-mail marketing, Website creation and marketing, new product launches, marketing strategy development, and campaign research, deployment, testing and analysis.

As a Marketing Analyst you will:

• Partner with a team of world-class Marketing, Sales and Editorial professionals
• Conduct online and offline research into our customers, competitors, channels and products
• Launch campaigns to drive revenue within our Media division
• Manage multiple Marketing projects
• Measure and analyze campaign/product performance and advertising support
• Create e-mail blasts, web analytics, loading pages, ads and updates onto our websites
• Interface with our Account Managers and our customers

Our Marketing Analyst possesses:

• Ability to rapidly develop competent knowledge on diverse topics
• Excellent networking and information gathering abilities
• Strong analytical and critical thinking skills
• Polished interpersonal skills: able to communicate with all levels within the company and with our customers
• Ability to manage your time and prioritize your workload
• Excellent work ethic and desire to achieve

The ideal candidate:

• Bachelor’s degree
• Self-starter who is thrives in a meritocracy and is energized by multi-tasking
• At least 1 year business experience, preferably in marketing
• Experience in Word, Excel, email and the Internet to perform daily job
• Excellent written and verbal communication skills
• Knowledge of landing pages, HTML and/or Dreamweaver is a plus

THE COMPANY
PBP places great importance on having a high performance, non-political, non-bureaucratic, continuous learning and collegial environment. As only a successful, debt free, private company can do, its values-driven culture stresses best practices, quality long-term win/win thinking for both employees and customers, resulting in creative growth.

If you have at least 1-2 years of experience in Marketing, send your resume and salary requirement to: PM110@PBP.com

We will consider new marketing grads with relevant internships and/or skills.

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WEB DESIGNER

Please note: This is a full-time, in-house, position. No contractors, freelancers or work-from-home applicants will be considered.

We are seeking a skilled, experienced web designer with a great design eye. Our web team drives online revenue for multiple B2B divisions and our Designers partner with business unit leaders to enhance our web marketing and increase sales.

Youll be expected to design/redesign websites, landing pages, e-mails, logos, advertisements, brochures, audio/video, and more.

Requirements:
Exceptional design skills, a demonstrated ability to turn verbalized goals into professional, revenue-generating work, and a demonstrated proficiency in HTML, CSS, Wordpress, Photoshop, Dreamweaver, Illustrator, etc. Also:

• Minimum of 2 years of directly-relevant business experience
• Experience working around existing web infrastructure
• Demonstrated ability to serve both as a strong role player and as a leader on a project
• Ability to translate marketing ideas into strong design on tight deadlines
• Strong project management skills (communication/accountability)
• Bachelors Degree in graphic design, marketing or related field

Send your resume, PORTFOLIO or samples of your work and salary requirements to WD509@PBP.com. Resumes without samples will not be considered.

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On Monday, PBP held its Ninth Annual Cookie Swap and pizza lunch. We had a great group of 36 people - our biggest group yet! People from all departments showed off their culinary skills and baked to impress. The variety of cookies was amazing. There were chocolate covered pretzels, chocolate chip espresso cookies, orange meringue cookies, snowflake sugar cookies, and Mexican chocolate cookies, just to name a few. I left with over 4 dozen different cookies, which was the perfect addition to those family holiday parties.

Nicole and Tammi did a great job at coordinating the swap. Thanks for such a fun and memorable event! Hope to see you all there next year!

Sign up now for the Ninth Annual PBP Cookie Swap and Pizza Lunch on December 21st! Here’s how it works: you bring four dozen home baked cookies and you leave with four dozen ASSORTED home baked cookies, plus you get pizza and soda (at a small cost!) We do hope you’ll consider participating - it’s a fun way to get together and spread holiday cheer. In the last eight years we’ve had a great mix of people from all over the company - both men and women.

Mark your calendars!

I hope everyone enjoyed the Editorial/Marketing conference last week as much as I did. I definitely learned a lot and it was great to finally meet with some of the offsite editors that I don’t usually get the chance to.

All of the presenters were great, and the breakout sessions were really helpful. Even though all of the presentations were good, I did have a few favorites. John’s presentation on Survey Monkey showed me a very useful tool that I didn’t know much about, and gave me some tips that I hope to use soon. Also, Dannie’s presentation on writing better copy was really beneficial to me. It made me think of different formats and ideas that I hadn’t been using before. Overall, it was a great experience and a lot of fun too.

Special thanks to Dannie and Carin for putting together a great conference. All your hard work and planning paid off. Job well done!

As you all know, the annual Editorial/Marketing conference is this Thursday and Friday. I’m still pretty new to PBP so this will be my first conference and I’m really excited to go. I’m looking forward to not only getting some great tips and insight from the speakers, but also to meet more people at PBP. It will be great to get to know more people in other departments and off-site.

Can’t wait to see all the great presentations! See you all there!