Contents:
Your Social Media, Your Reputation
The article below puts the case for investingin Sicial Media. Something I have not been a proponent of for B2B.
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Full Funnel: Google Analytics Measures Social Media
Full Funnel: Google Analytics Measures Social Media -
We all love social media. We all use it all the time.
As analyst and marketers were trying to define the business value of social.
But the measurement is challenging. Were trying to change that with Google Analytics and have introduced a set of Social Media reports to help measure the value of social.
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New Facebook Pages: essential changes every business must know
This post by Kristi Hines lays out the most noticeable changes that are coming at the end of March.
Apart from the fact that all custom Fan pages will likely need to be re-done, for lead generation purposes the saddest parts of the new Facebook page changes is:
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Whats Working in Email Marketing - 2012
WHEN should I best send my emails?
Based on our data we consistently find the following:
Business to Business (B2B) Scheduling for delivery on Tuesday Wednesday and Thursday early morning are best. Peak open times are between 5 and 7am local time.
For B2C recipients (specifically, when sending to a contact list with a high concentration of consumer addresses such has @gmail.com, @yahoo.com, @aol.com etc), we find that peak open times are commonly Saturday morning, Saturday evening and Sunday evening.
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