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Latest Xanga weblog from Abisset
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Touchless Interactions for Outdoor Advertising
{People tend to avoid touching interactive screens or getting too much involved in the browsing process. Kiosk systems usually work well when seeking a specific thing that was the motivation factor for walking inside the store (a specific book of a certain author). | By means of computer vision and augmented reality techniques it is possible to process the user's gestures in order to obtain a communication code
In other environments, where the "just looking" effect prevails, it is much more suitable a contactless tool.
AITech has created a Digital Signage Software platform aimed at creative designers and advertising content creators.
It allows producing touchless interactive animations, transforming a video projection display into an interactive projection by means of augmented reality techniques.
The user can treat the content as if it were a catalogue and start turning pages through the gestures of his/her hands, play with interactive elements and receive messages (both advertising and informational) in terms of demographic segmentation criteria such as gender (male, female) as well as obtain audience measurement.
Be the first in your market to offer cutting-edge technology at a low price. Who said Gesture Recognition was expensive?
Digital Signage and Computer Based Training
Digital is creating a new generation of shoppers who expect stores to provide them with answers to their continually-evolving questions, to know them better over time and adapt to the way they shop. Consumers expect no distinction between online and brick-and- mortar shopping - they simply want the same features, products, access and service no matter where or when they decide to shop.
Unfortunately, many retailers have been slow to adapt to this new cultural dynamic. In fact, some have resisted it altogether. The result has been dramatic and serious; retailers, particularly department stores, are becoming increasingly irrelevant to modern shoppers.
The remedy is not a simple one. Data consistently reflects that consumers will patronize retailers, to whom they perceive as like them, preferring overwhelmingly to shop where they find the best resources, content, products and shopping experience for their own unique retail fingerprint.
The future of retail is, in part, beginning to view the retail experience through the consumer's eyes, without the burden of organizational silos of direct, digital and in-store. Retail's future should create a 360-degree, holistic experience that is personal and relevant to shoppers on an individual basis.
One of the uses for digital signage has been in the area of computer based training. Digital signage software solutions have been developed to allow training to take place at various monitors located in a training area or even at remote areas. The content sent to each monitor can be controlled separately allowing students to progress at their own speed and not have to wait for slower students.
If students are taking a computer class, the instructor can freeze individual monitors and create various situations that must be handled separately at each station. Once the problem has been solved, that student can progress on to the next lesson or view the next training video while the rest of the class continues to work on the problem. The instructor can monitor the progress of each student from the central control station.
One of the most critical areas that use computer based training today is training in computers themselves. The demand for certified IT techs is clearly outstripped the supply. Digital signage solutions have many applications in training IT techs. The ability to control the remote computer from a remote location makes possible valuable hands on training in computer trouble shooting. This is an area where amazing progress is expected in the coming years. Digital signage and computer based training are two ideas that go compliment each other almost perfectly.
Touchless Interactions for Digital Signage
By means of computer vision and [url=http:// www.aitech.es] augmented reality [/url] techniques it is possible to process the user's gestures in order to obtain a communication code between him/her and the information system. Thanks to that, a simple camera sensor allows touchless interactions in a wide range of distances, making messages to have a higher level of impact on the audience and making brand awareness more effective.
In other environments, where the "just looking" effect prevails, it is much more suitable a Touchless tool.
AITech launches a [url=http:// www.aitech.es] Digital Signage Software [/url] platform aimed at creative designers and advertising content creators.
The content creator can create responses to events in a simple manner similar to the functions used to interact with the mouse or keyboard.
The user can treat the content as if it were a catalogue and start turning pages through the gestures of his/her hands, play with interactive elements and receive messages (both advertising and informational) in terms of demographic segmentation criteria such as gender (male, female) as well as obtain [url=http:// www.aitech.es] audience measurement [/url].
Be the first in your market to offer cutting-edge technology at a low price. Who said Gesture Recognition was expensive? code.}
Monday, March 21, 2011
Hi everyone! I'm just getting started on Xanga... Drop me a comment if you've got some ideas on what to do first - or just to say, "Hi!" 
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